On assignment for Under Your Skin (UYS), we produced a series of short-form video assets for social media, including reels tailored for Instagram, digital platforms, and Meta advertising. In addition to the video content, we carried out photo shoots to support the brand’s visual communication across digital channels.
Across both still imagery and video, the focus was on conveying the colors, textures, and overall sensorial quality of the products, highlighting the organic nature of the hair oil, conditioner, and shampoo. The visual approach aimed to communicate a sense of purity, care, and chemical-free formulation, reflecting the brand’s values and the experience of using the products.
